Skinalism: finally, a beauty trend which really works! – Self

Skinalism: finally, a beauty trend which really works!

“Less is more” has been my favorite skin care moto for years now and I am starting to see that lots of women are embracing the “skinalism” trend. Spending hours in the bathroom? That’s so not 2021!

Complicated skincare routines and putting on lots of make-up belongs to the past now, just like our super skinny jeans and Covid-19 🙂.

 

Why do I love the term skinalism so much? As a mom and entrepreneur, I don’t have enough time to do a 10-step morning routine. But that is not the only reason. Taking care of your skin is not supposed to be quantum physics. Skinalism means that you use as few products as possible, without having to look less beautiful. Lesser creams and make-up, for a maximum glow. Do you want to get in the game? This is how you do it!

Throw away any unnecessary products

Serums, eye creams, anti-puffiness products… They get you at your weak spot. Of course, you want shiny skin, rather not have dark circles under your eyes, and would you much rather see those crow’s feet disappear. In reality, those products have more influence on your wallet than on your face. You don’t need a dozen of complicated products to have healthy skin. That is why I do not launch products to loot your wallet, instead we, at SELF, make skincare that you really need. Products that will keep your skin balanced and give you a healthy, but honest, glow. A soft cleanser, a mild face scrub, and a nourishing day- and night cream will already get you far! From time to time it is a nice extra to treat your skin with a nourishing mask.

Tip: Curious what our SELF-care ritual looks like? You can read it here. Remember this rule of thumb: always use your products from the lightest to the heaviest. Start with cleansing milk and scrub, finish off with a nourishing cream and mask.

Stick to a brand

Anti-aging, plumped, equalizing, … These promising slogans are everywhere you look at the pharmacy and drugstore. It is not that easy to resist such a seductive lure! Especially on days when you do feel not so great in your own skin, it feels like walking into a candy store when you were trying to eat healthily. Yet, I cannot repeat this enough: be alert for smart marketing strategies and make thoughtful choices. By choosing one brand, you often can be sure that the products are matched to work efficiently when using them together.

This means that they do not contain any ingredients that oppose or reinforce each other unnecessarily. They are composed in such a way that they provide your skin with just enough nutrition and active ingredients. Obviously, it is important to keep the needs of your skin in mind. But personally, I do not believe in product lines for dry, fat, or combination skin. Is your skin dryer as normal? Apply your cream a bit more often. Does she feel restless? Skip the scrub and opt for a mild cleanser. Do you suffer from more pimples? Try to cleanse your skin more thoroughly and maybe scrub a little extra. In short, looking at yourself in the mirror daily is very important! Make that moment your little SELF-moment.

Stop putting on all those layers of make-up

Have you already seen the newest make-up trends? Bye-bye tons of make-up, hello natural and minimalistic looks that show your real skin texture. A much-needed trend, because let’s be honest, aren’t we all sick and tired of those retouched Instagram looks which make the beauty standards way too unrealistic. I, for one, hate it! Obviously, I do love make-up, but I also love a natural look. (For those who are interested in what my favorite make-up brand is: take a look at www.bellepiere.com. Their mineral (and vegan!) foundation is a-ma-zing!).

Tip: Did you know that you can use our day cream as a primer? With just a small amount of our All Day Dreamer day cream, you prevent your make-up from intruding into your skin and it’ll last longer. And the natural ingredients in our day cream will keep your skin healthy and hydrated. A must-have for a beautiful make-up look, because colored pigments like to settle in dry spots so that they draw even more attention. Not exactly the look you were going for!

Tip: Did you know that you can use our day cream as a primer? With just a small amount of our All Day Dreamer day cream, you prevent your make-up from intruding into your skin and it’ll last longer. And the natural ingredients in our day cream will keep your skin healthy and hydrated. A must-have for a beautiful make-up look, because colored pigments like to settle in dry spots so that they draw even more attention. Not exactly the look you were going for!

Do you have any questions about how you should take care of your skin? I would love to answer them: isabelle@naturalself.eu

 

Much love and I will see you soon!

Isabelle x