2025 is coming to an end, and we want to take a moment to reflect on a truly special year for us. Thanks to your support, whether you've been a fan for years or just discovered us, we've been able to experience so many wonderful moments. We're incredibly grateful for that!
Our 2025 in a nutshell: the highlights of a brilliant year
This year was all about innovation.
We moved from Herentals to the heart of Antwerp – big city life! – and enjoyed the vibrant energy of our new surroundings. Amidst the city sounds, coffee bars, and inspiring people, we found a place that perfectly reflects who we are today: a brand that continues to move, grow, and dream.
We also attended many (new to us) events and launched our own concept: the Self Glow Sessions. During these sessions, you could come in for a personal skin analysis – a time to discover what your skin truly needs, accompanied by a cup of tea and a friendly chat.
But that wasn't all.
We've listed our biggest highlights of 2025:
BESTSELLER | EXPERT NOURISHING DAY CREAM
One of our oldest—but also most trusted—products. This day cream remains a favorite year after year, and honestly? We totally get it. The rich, nourishing texture and natural ingredients create that signature SELF-glow that so many people have fallen in love with.
NEW | HYDRATING SERUM
One of the products that we were perhaps most looking forward to.
The advantage of a small, close-knit team? We can test everything ourselves. And believe us: we were already big fans months before the launch. (And we're trying to keep quiet about where that extra glow came from... 😉)
NEW | SUNSCREEN SPF30
You asked, we listened. Our sunscreen was gone for a while – but it came back better than ever. Protective, nourishing, and 100% SELF. Perfect for making your skin glow, even on the sunniest days.
SELF ON A BIG SCREEN
A moment we won't soon forget. Every time we see SELF appear somewhere, our Self hearts leap for joy. That image—our logo, our mission—in the heart of Antwerp continues to evoke a magical feeling.
And not once, but twice!
2025 was a year full of movement, new faces and warm encounters.
And while we reflect on what we have achieved together, we also look ahead.
2026 promises to be a special year – with new ideas, fresh projects, and even more ways to make your skin glow.
Lots of love,
Team Self
