Self that is 100% natural, vegan and thoroughly Belgian.


100% natural, vegan and

Dermatologically tested and approved

Unique results for sensitive and problem skin

Without hormone disrupting substances

Developed with love for nature and the natural character of the skin.

No hormone disrupting or irritating ingredients are used, but powerful substances that support the skin. The formulas are based on five ingredients from Mother Nature with a scientifically proven effect.

Aloe vera, macadamia, argan oil, shea butter and coconut oil work in tandem to create pure, nourishing products that do not trigger sensitivity and deeply repair the skin.


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"Self develops 100% natural, safe skin care for you and the entire family. Every product is dermatologically tested and is suitable for the most sensitive skin types."

100% Belgian & locally produced

We believe that if you are a skin care company, you should make skin care, from scratch. We outsource the minimum, work with Belgian labs and take no shortcuts. Every step is monitored by a Self employee. It is this hands-on approach that guarantees our freshness, the purity & quality of our ingredients and the transparency of our process!

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With love for nature

Self's entire production process takes place in Belgium. We safeguard the natural origin of each product and only use certified, recyclable packaging to complete our philosophy. Self thinks sustainability is important. It is part of our philosophy and one of the basic principles of our company.

Every day we strive for a brand that is ethical and transparent in all areas:

  • 100% natural, vegan, halal & cruelty-free
  • Sustainable and reusable recycled packaging (rPET)
  • Free from microplastics
  • Free from conflicting minerals such as Mica or gold

Award winning skincare