Self, straight from nature.


It is important that you know what you are putting on your skin.

Our products contain only the best, most nourishing ingredients from nature. Each ingredient is carefully selected based on the natural character of the skin and is suitable for every skin, even the most sensitive. No hormone disrupting or irritating ingredients are used, but powerful substances that support the skin. Aloe vera, macadamia, argan oil, shea butter and coconut oil work in tandem to nourish the skin. to nourish, protect and restore.

100% natural
Active substances
Own formulas

100% natural

Self remains a pioneer in natural and vegan skin care. While many brands strive for 95% or 97% naturalness, Self always goes for the full 100%. No synthetic substances, no parabens or hormone disrupting ingredients. At Self we always go the extra mile .

Active substances

Many brands add only the bare minimum of active ingredients to save costs, resulting in minimal effectiveness. We believe this can be done differently. If science shows that a result requires a minimum of 0.1%, we often use much more to ensure the best results.

Own formulas

We believe that if you are a skin care company, you should make skin care, from scratch. We outsource the minimum, work with Belgian labs and take no shortcuts. Every step is monitored by a Self employee. This hands-on approach guarantees the freshness, purity and quality of our ingredients, as well as the transparency of our process.

" Self is 100% natural, with love for the environment and completely vegan! Natural also means: no artificial colors or fragrances, no parabens and other nasties. "

Coconut oil

This tropical treasure is taking over the world!

From Papua New Guinea, Samoa to the Philippines… Coconut oil has been a precious beauty and care secret passed down from tribe to tribe, from generation to generation, for more than a thousand years. The gentle, nourishing nature of coconut oil provides shiny, thick hair and silky skin, but babies have also been massaged with this fine oil to strengthen bones and keep skin healthy. Due to its restorative properties, coconut oil has become a permanent fixture in the natural pharmacy to help heal all kinds of wounds, burned skin, bruises and even fractures.


  • Helps against inflammation of the skin.
  • Protects the skin against free radicals and oxidation.
  • Combats dryness of the skin.
  • Helps regulate the skin's natural moisture level.
  • Penetrates deep into the skin, protects, nourishes and helps restore the skin barrier.
  • Rich in antioxidants (including vitamin E) that protect against premature aging.
  • Contains lauric acid which helps with skin conditions such as eczema.
  • The fatty acids have a positive influence on the elasticity of the skin.
  • Blocks up to 20% UV rays.


The golden note of the Aboriginals

For centuries, the original inhabitants of Australia, the Aboriginal people, have relied on the nourishing and nurturing nature of nature in the rainforest. The 'Jindilli' – the golden nut – not only enriched the daily diet of the tribes in Eastern Australia and New South Wales with a bomb of essential nutrients. They also quickly discovered the beneficial effects of the oil pressed from the nuts, which, among other things, was mixed with clay and color to paint the body. The women also used the pure oil for a rejuvenating skin effect and mixed the oil with many other plant extracts as a balm to treat a wide variety of skin conditions.


  • Contains vitamins A, B and E and minerals.
  • ​​Soothes fine lines, wrinkles and fights skin aging.
  • Palmitoleic acid (skin's own substance) provides good protection and has a skin-healing effect.
  • Healing effect on scars, sunburn, eczema and other skin irritations.
  • Promotes skin metabolism and therefore has an anti-inflammatory and healing effect.
  • Is quickly absorbed by the skin as the composition is very similar to the natural fats in the skin.

Argan oil

Liquid Moroccan gold

How do you maintain your beauty for a thousand and one nights? The secret of the North African Amazigh tribes can be found in 'The Tree of Beauty'. Thanks to the oil from this argan tree, Moroccan women have been able to revitalize their appearance for centuries with velvety care for skin, hair and nails. Legendary Oriental beauty, straight from the womb of Mother Nature.


  • One of the richest natural sources of antioxidants, vitamin E and essential fatty acids.
  • The ultra-hydrating essential fatty acids (omegas), antioxidants and nourishing vitamin E protect your skin against aging by slowing down the wrinkle process (anti-aging).
  • The skin remains supple and retains its moisture. The skin barrier is restored.
  • Supports the regeneration of new skin cells, which ensures the recovery of wounds, scar tissue and stretch marks.
  • Thanks to the high concentration of fatty acids, it repairs the skin and the oil protects the skin against dryness and other extreme conditions.

Shea butter

Cleopatra's real beauty secret

Originating from Mali, Africa, the seeds of the Shea tree have been processed for thousands of years into a vegetable fat – shea butter – which is a very valuable ingredient in African cuisine. Due to its nourishing ingredients and moisturizing properties, shea butter also became extremely popular for skin and hair care. The legendary beauty icon, the Egyptian queen Cleopatra, used shea butter to protect her and skin from the scorching sun and scorching winds of the African desert and savannah.


  • Contains vitamins A, D and E and allantoin for a good moisture-binding effect and protection against dehydration.
  • ​Absorbs very deeply into the skin. Nourishes and restores the skin barrier.
  • Stimulates production of new cells (anti-aging) & healing process of the skin.
  • Helps with inflammation, heals minor wounds.
  • Combats wrinkles, fine lines and scars.
  • Has a skin-firming effect.
  • UV protection.
  • Stimulates collagen production.
  • Improves the elasticity of the skin.

Aloe Vera

The soothing and moisturizing miracle ingredient of Nefertite

With their blue-green pointed, spiky leaves, the aloes resemble cacti. But actually they are succulents. Aloe vera originally comes from Africa and the Arabian Peninsula. In ancient times, Greek physicians used the plant as a medicinal remedy. According to tradition, the Egyptian queen Nefertite used the sap of the succulent plant for her beauty baths. The substance lignin contained in aloe vera ensures that the jelly-like gel from the leaves is properly absorbed by the skin.


  • Helps the skin to heal faster.
  • It is a miracle cure for sunburn or minor burns.
  • It can help with acne.
  • Aloe vera has a calming and moisturizing effect on the skin. Helps with skin diseases such as psoriasis.
  • It helps with insect bites, eczema, stretch marks, skin infections, fungus, scars, bruises, blisters and varicose veins.

No perfume, but soft notes of mandarin and geranium

Most products in our range have a soft, fresh scent of mandarin and geranium. These natural essential oils not only provide a summery scent, but also stimulate and soften the skin.


Mandarin, precious jewel of folk medicine

For centuries, citrus fruits, especially mandarin, have been valuable ingredients in the traditional medicine of China, India and Europe. Mandarin oil was often used for muscle massages and for stomach complaints because of its relaxing effect. The oil also helps with cellulite, stretch marks and fluid retention, and the fresh citrus aromas have an uplifting effect on the mind.

  • Helps with both dry and oily skin
  • Has a regenerating effect against cellulite, wrinkles, scars and stretch marks
  • Beneficial for mother and child during pregnancy
  • Relieves skin irritations and acne
  • Non-irritating, suitable for the most sensitive baby skin

Geranium, the flower of balance and renewal.

  • Geranium essential oil is anti-inflammatory, anti-septic and cleansing. The oil balances every skin type.
  • Geranium oil balances your sebum production to the level your skin needs.
  • The oil has regenerating properties, which slows down aging and gives your skin a healthy glow.
  • Geranium oil is remarkably effective against fungi. The oil tackles yeasts that ruin your skin without affecting the good bacteria.
  • In diluted form, geranium oil has a preventive effect against inflammation. Fortunately, the oil is not irritating and even the most sensitive baby skin can use the oil.

Would you like to know more about our 100% natural & vegan ingredients and their benefits?