With love for people and nature


Our raw materials & ingredients

100% vegan & natural

Self contains the best ingredients from mother nature. Our products are 100% natural and vegan, free of silicones, manipulated ingredients, artificial fragrances and colors, parabens and other nasties. In addition, we choose oils with a proven positive effect on the skin, such as mandarin and geranium, in a very low dose to minimize the risk of a possible allergy.

Sustainable packaging

At Self we believe in making conscious choices for a better future. That's why all our packaging is designed with sustainability in mind. Our packaging is recyclable, reusable and made from environmentally friendly materials.

We also offer a refill range for many of our products. This means that you can continue to use your favorite products without having to purchase new packaging every time. It's an easy way to reduce your carbon footprint and save some money at the same time.

Halal certified

Self's entire range is halal certified. Both animal products and alcohol are strictly avoided during our production process. For example, no alcohol is used in the ingredients and equipment is cleaned with vegetable cleaning products without alcohol.

No hormone disrupting substances

At Self we consciously avoid hormone disrupting ingredients. Our products are designed with your health and wellbeing in mind, so you can enjoy every Selfcare moment with confidence.

Did you already know this?

  • Self does not contain conflicting minerals such as MICA or gold.
  • Our products are free of microplastics.
  • Self has an internationally recognized Vegan label. This means that the products are not tested on animals and do not contain any animal components.
  • Self's range is Halal certified.
  • Our entire production takes place in Belgium.

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Our packaging

Production and recycling of packaging always has a CO2 footprint, but we want to keep this as small as possible! That is why we choose more sustainable packaging.

  • Our plastic packaging is from European soil and is mainly made from 100% recycled rPET plastic. This material is approved for both cosmetics and food and contains no traces of phthalates or softeners, estrogen-like materials or Bisphenol A (BPA). This means you can be sure that no harmful substances end up in our products!
  • Our lids and caps are also produced in Europe and consist of compressed waste wood.
  • In addition, many of our products are also available in handy refill packaging. That means double profit: you contribute to a more sustainable world and save money.

Sustainability as a common thread

Since the end of 2023, we have been working with a Belgian fulfillment partner to achieve our sustainability goals. This collaboration enables us to optimize logistics processes, minimize packaging material and reduce the ecological footprint of our deliveries. In this way we contribute to a more environmentally friendly future.

Vials & jars - PMD
Lids - residual waste
Glass bottles - glass

SELF works together

At Self, you are our priority. Our products build healthy skin, but that's not all. Selfness is the new wellness. Taking good care of yourself is important. You feel it inside and see it outside.

In addition to our customers, we also care for everyone who is part of the Self story. We only work with partners and suppliers who work socially and sustainably. This means that taking care of employees, a healthy work-life balance is evident and there is no child labor or exploitation.

Our objectives

  • We support projects around ecological and/or social sustainability.
  • We want to continue to choose our partners based on sustainability and continually challenge them to continue looking for new, environmentally friendly solutions.
  • Apply for NATRUE quality label.
  • Mapping our CO2 footprint even better, taking water footprint into account.