What started as a dream grew into a brand that today has helped over 16,000 customers to care for their skin in a gentle and effective way. Self is celebrating its 9th anniversary with great gratitude.
9 Years of Self: A story of growth, confidence and love for your skin
From one idea to thousands of faces
Self is the result of an extensive search for effective products for all skin types, even the most sensitive. The products were initially developed by a mother seeking solutions for her daughter's eczema-prone skin. Setbacks and empty promises drove the development of the right products, which are 100% natural and designed to nourish and protect the skin.
No empty promises, no harsh ingredients — just effective formulas that truly strengthen and nourish your skin.
Today we can look back on nine years of trust, warmth, and growth. With over 16,000 customers , a community of 20,000 followers on Instagram , and a close-knit team of five powerhouses (two of whom we welcomed in October: Eline & Kaya), this feels not only like a milestone—but also a rewarding moment of connection.
A collection built with care
In recent years we proudly launched a well-thought-out and balanced collection:
— 8 facial care products that nourish, restore and make your skin glow
— 5 body care products for soft, nourished skin from head to toe
— 2 hair care products that gently cleanse and strengthen your hair and scalp
— 1 sun care product , specially developed for even the most sensitive skin
Each product is lovingly formulated with only the best of nature — for real results without compromise.
Thanks to you
What makes Self so special isn't just what we make—it's who we make it for. You, our customers, are the ones who ensure we keep building products that truly make a difference, every single day.
We fondly remember the wonderful conversations we had: in our inboxes, on social media, at events, or via personal messages. Your stories, feedback, and trust are the reason we do what we do.
And what does the future hold?
The past few months have been all about innovation.
We relaunched our sunscreen, launched a hydrating serum, had our first offline launch with screens in Antwerp and were heard on the radio for the first time.
We worked on a new branding that better reflects what Self stands for: pure, natural skincare for all ages and skin types.
And soon we'll be moving the team to a new office in Antwerp — ready to be even closer to our community.
9 years of Self = 9 years of self-care
We want to thank you. For your trust, your loyalty, your enthusiasm.
That's why we're not celebrating our birthday alone, but together with you : with a 20% discount on our entire collection — valid from 23/06/2025 to 29/06/2025 — your moment to rediscover, replenish or get acquainted.
Here's to many more years of loving yourself and your skin.
Lots of love,
Team Self
