Many people associate foam with a thorough cleanse. The more foam a shampoo, shower gel, or facial cleanser produces, the better the product seems to work. But is that really the case?
At Self, we are often asked why our products foam less than traditional personal care products. The answer is simple: foam says little about how well a product cleanses, but a lot about the ingredients it contains.
Your skin naturally has a protective layer that retains moisture and helps prevent irritation. If you over-stress this barrier too often with harsh cleansers, your skin can become unbalanced.
That's why at Self, we choose mild formulas that cleanse without unnecessarily drying out the skin.
A product does not need to lather richly to work well. On the contrary: for sensitive or dry skin, a gentle cleansing is often the best choice.
Because healthy skin doesn't start with harsher cleansing, but with respecting its natural balance.
