Do you know what you're putting on your skin?

Magazines are bursting with articles about healthy food, nutritionists are becoming well-known Flemish people, cookbooks are selling like hot cakes... Nutrition is and remains a hot topic. More than ever, we think about what we put in our mouths. That is of course a good thing. But we pay a lot less attention to what we put on our skin - our largest organ.

In my younger years I also put quite a bit of junk on my face and body. My critical eye for cosmetics grew with age. My pregnancy meant the first major mind switch. Suddenly it felt so wrong to put products packed with chemical ingredients on my pregnant body. The big turning point followed with the birth of Michelle. I previously told you about how she suffered from severe eczema as a young baby (read her story here). Her skin condition marked the start of a long search for products that could keep her skin healthy… and the starting signal for SELF . Today she is six. Every day I see and feel how good care can make the difference.

You are welcome to taste our products

At SELF we go 100% natural. That means no artificial colors or fragrances, no parabens or other chemical ingredients! Our products contain only the best nourishing ingredients from mother nature. Ingredients that you can apply to your body with confidence. You can even taste it!

We think it is important that you know what you are putting on your skin. Our top ingredients at a glance:

Coconut oil

In recent years, coconut oil has conquered a place in Flemish kitchens. On the other side of the world, oil has been a fixture for thousands of years. From Papua New Guinea to the Philippines, women use it to make skin and hair silky soft and to care for their babies. In addition to being a natural beautifier, coconut oil is also known for its healing power for wounds, burnt skin and bruises.

The benefits of coconut oil for your skin:

  • Has an antibacterial and anti-inflammatory effect thanks to the lauric acid contained in it.
  • Repairs damaged skin and helps with skin conditions such as eczema.
  • Rich in fatty acids that promote skin elasticity and restore your skin's natural moisture balance
  • Packed with antioxidants such as vitamin E, C, polyphenols and phytosterols that protect the skin against free radicals and premature aging.
  • Blocks up to 20% of the UV rays.


The macadamia nut is one of the hardest nuts to crack. That immediately explains why it is so valuable. The Aboriginal people mixed the oil with clay and color to paint their bodies and discovered its beneficial effects. Macadamia is known for its skin rejuvenating effect. Mixed with plant extracts, macadamia is used as a basis for numerous balms against skin conditions.

The benefits of macadamia for your skin:

  • Replenishes your natural palmitoleic acid reserve and thus slows down the aging process. Softens fine lines and wrinkles.
  • Rich in stearic acid that protects the skin's moisture balance.
  • Helps repair scars, sunburn, eczema and other skin irritations.
  • Macadamia oil is very similar in composition to the natural fats in your skin and is therefore quickly absorbed by the skin.
  • Contains vitamin A that stimulates cell renewal.
  • The vitamin E contained stimulates collagen production, improves blood circulation in the skin and reduces stretch marks.


Argan is also sometimes called liquid Moroccan gold. Moroccan women have been swearing by the oil from the argan tree for centuries to keep their skin, nails and hair shiny.

The benefits of argan for your skin:

  • Argan oil is one of the richest natural sources of antioxidants, vitamin E and essential fatty acids, making it a powerful anti-aging agent.
  • Contains feraluic acid that helps repair sun-damaged skin, reduces large pores, acne and rosacea and stimulates collagen production.
  • The high concentration of fatty acids repairs the skin and protects it against dryness and other extreme conditions.
  • The sterols contained prevent the skin from losing its moisture and keep it supple.
  • Supports the regeneration of new skin cells and thus promotes the recovery of wounds, scars and stretch marks.


In African cuisine, the seeds of the Shea tree have been processed into shea butter for centuries. And shea butter is also an ancient remedy to protect hair and skin against scorching heat and dryness.

The benefits of shea butter for your skin:

  • Contains vitamin F that intensely moisturizes and repairs dry, rough skin.
  • Rich in complex fatty acids such as allantoin and cinnamic acid that protect the barrier function of the skin and keep it healthy and beautiful.
  • The allantoin contained also promotes the healing process and, together with Vitamin A and E, helps to improve acne, skin irritation and skin conditions (such as eczema, dermatitis and psoriasis).
  • Provides (moderate) protection against UV rays.
  • Combats wrinkles, fine lines and pigment spots and improves skin structure and elasticity.
  • Stimulates the production of collagen.

Aloe vera

In ancient times, Greek physicians used the plant as a medicinal remedy. The Egyptian queen Nefertite also swore by the sap of the succulent plant and used it for her beauty baths.

The benefits of Aloe vera for your skin:

  • Rich in sterols and polysaccharides that have an anti-inflammatory and soothing effect on the skin. Helps with skin diseases such as psoriasis and eczema.
  • Contains vitamin C that fades and helps prevent pigment spots.
  • The vitamin E contained strengthens the barrier function of the skin and improves the healing process.
  • It is a miracle cure for sunburn or minor burns.
  • Can relieve acne.
  • Soothes insect bites, skin infections, stretch marks, fungus, scars, blisters, bruises and varicose veins.

Mandarin and Geranium Oils

For centuries, citrus fruits, led by the mandarin, have played an important role in the traditional folk and natural medicine of China, India and Europe. Thanks to its relaxing effect, mandarin oil is often used for muscle massages or for bloating and stomach complaints. The oil has a healing effect on cellulite, stretch marks and fluid retention. The mind also benefits from the fresh, uplifting citrus aromas.

The benefits of tangerine for your skin:

  • Stimulates skin renewal and softens cellulite, wrinkles, scars.
  • Relieve skin irritations and acne.
  • Purifies the skin in a gentle way.
  • Is ideal for use during pregnancy and helps prevent stretch marks.

The benefits of geranium for your skin:

  • Geranium oil has an anti-inflammatory, antiseptic and cleansing effect and balances the skin.
  • Normalizes sebum production.
  • Helps slow down skin aging and gives your skin a healthy glow.
  • Geranium oil is very effective against fungi. The oil tackles harmful yeasts without affecting the good bacteria.

Happy pampering!