Have you ever heard of the term Clean Beauty? At a time when more and more people are becoming aware of their bodies, this term is appearing more and more often. We choose fresh ingredients over fast food, cycle more often, and set ourselves the annual goal of exercising more.
This growing awareness also trickles down to the beauty scene (halleluya!). We don't apply just like that, but consciously. We take a critical look at ingredients and say a firm no to animal testing.
Do you know what Clean Beauty is all about? Or just not content?
The search for 'clean beauty' products
Clean beauty or 'pure cosmetics' puts natural ingredients first and avoids harmful substances such as parabens, sulphates and synthetic fragrances. The bottom line is to avoid chemical or synthetic additives, which are usually toxic and bad for your skin and the environment.
Greenwashing, don't believe everything you read
The rise of this movement and the awareness among women has ensured that more and more brands want to profile themselves as clean, green or ecological. The term “clean beauty” is not protected by legislation and can therefore be used arbitrarily by companies without rules or guidelines. It is therefore and remains important that you as a consumer make conscious choices based on an ingredient list or recognized labels such as the 'vegan' or 'cruelty-free' label.
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Our tips to keep your skin care as clean as possible
1 – Delve into the ingredients (also called the INCI list) or scan your products with the Yuka app.
- Avoidartificial dyes(they make your skin more sensitive)
- Avoid mineral oilssuch as petroleum, petrolatum, paraffinum liquidum (they can clog pores and are a cheap by-product of the oil industry)
- Avoid silicones such as dimethicone (they can overload the skin)
- Avoid parabens (methyl, ethyl, butyl, propyl). These additives are linked to breast cancer and reproductive problems, so it is best to avoid them.
Our tips to keep your skin care as clean as possible
1 – Delve into the ingredients (also called the INCI list) or scan your products with the Yuka app.
- Avoidartificial dyes(they make your skin more sensitive)
- Avoid mineral oilssuch as petroleum, petrolatum, paraffinum liquidum (they can clog pores and are a cheap by-product of the oil industry)
- Avoid silicones such as dimethicone (they can overload the skin)
- Avoid parabens (methyl, ethyl, butyl, propyl). These additives are linked to breast cancer and reproductive problems, so it is best to avoid them.
2 - Choose 'fragrance-free'
Products that do not use perfume are better for the environment and yourself. Your sensitive skin can even react to perfume from plants.
3 - Go for honest brands
One of the core principles of clean beauty is transparency. We believe in openness about what is in our products and where they come from. Brands dedicated to clean beauty are proud of their ingredient lists and are happy to share their production processes.
Our promise to you: 100% clean and honest
100% VEGAN AND NATURAL
Self is officially recognized worldwide as a vegan brand by Vegan Society. From the seed in the field for growing certain ingredients to cleaning the pipes: no animal products are used during the entire process.
DERMATOLOGICALLY TESTED AND APPROVED
We are proud to say that all our products have been dermatologically tested for sensitive skin and achieve an irritation score of 0.00.
HALAL CERTIFIED
SELF 's entire range is Halal certified . Both animal products and alcohol are strictly avoided during our production process . For example, no alcohol is used in the ingredients and equipment is cleaned with vegetable cleaning products without alcohol.
