Weet wat je smeert

Know what you spread

A bathroom chock full of beauty products, but no idea what's in those products. You assume it's okay. That was the case for me until a few years ago, when problems with my daughter's skin started. Since then, I have started to look into WHAT is in all those products and it inspired me to start SELF . Do you ever read the label of your beauty products?

At SELF we mainly focus on those ingredients that are good for your skin!

Read the INCI list!

Understanding the ingredient list of a beauty product (the INCI list) can help you a lot. All ingredients used must be included in the list. Really understanding everything is not easy! You can never rely entirely on such an INCI list, because only the ingredients with a certain percentage must be placed in order, ingredients that occur less than 1% are in random order at the end of the list. The ingredients list therefore starts with the substance that has the highest content. The higher an ingredient is in the ingredients list, the higher the relative concentration of this substance. The list does not distinguish between active substances (responsible for the operation of the product) and auxiliary substances (necessary for the stability of the product).

Find what your skin needs!

Reading the INCI is one way to see what is actually contained in the products. By learning to read the INCI list a little, and perhaps delving into ingredients, you can actively look for what your skin needs and, above all, avoid ingredients that you don't want! This way you can look for certain ingredients that can provide that extra something. For example, oily skin may benefit from extra BHA exfoliant.

How do you read such an INCI list?

How are you supposed to read an ingredient list like that? If you are looking for a specific ingredient, or you buy a product because it states that it contains a certain substance, first check whether it is in the top part of the list. If the ingredient is in the bottom half of the list, there is a good chance that the concentration is too low to do anything for your skin and the substance will not do anything active for your skin. Sometimes it is just there so that it can be mentioned on the packaging. Please note, this is not always the case. For example, Tocopheryl Acetate (Vitamin E) will usually only occur at around 1% in a product because it could otherwise irritate the skin.

SELF = completely natural!

SELF consists only of ingredients from 100% natural raw materials ! And I have chosen various active substances that are contained in large quantities in the products! In a next blog we will examine an INCI list of a SELF product from start to finish! In the meantime, would you like to check our ingredients list yourself? Which can! We list the ingredients completely transparently with each product! On the ingredients page you will find more information about our main ingredients and you can read why SELF is a sustainable brand!