Get to know everything about skin care

Salicylic acid, great for your skin and acne

Steam up your skin ready for summer.

Why it’s best to apply sunscreen all year round

Mom’s Run The World

Why facial oil takes your skincare routine to the next level

Bakuchiol in skincare, a new miracle ingredient

In addition to our five main ingredients, we are continuously looking for the best and gentlest ingredients with scientifically proven efficacy. The newest ingredient on our radar? The powerhouse Bakuchiol! A plant-based and mild alternative to retinol.

SELF continues to grow in the Middle East

Today I wanted to share some exciting news with you. SELF is now also available at Hamad International Airport in Doha, the prestigious airport in Qatar. Wauw!
Seeing our pink bottles shining next to all those big skincare brands does something to a person!

What exactly does tomato extract do for your skin?

Tomato extract is one of the most acclaimed health substances. Which isn’t crazy , because it does wonders to your body and skin!

Why you should try natural deodorant

Why do I recommend you go for a natural deodorant? Because the deodorant you have in your cabinet is most likely full of perfume, alcohol, and other synthetic substances. Those chemicals dry out the sensitive skin under your armpits and make you sweat even more. 4 reasons to choose natural deo.

How safe are your cosmetics?